Zuckerberg Reveals: Meta's Threads Surpasses 100 Million Users within 5 Days

Zuckerberg Reveals: Meta's Threads Surpasses 100 Million Users within 5 Days

Meta. In just five days, Meta's Threads, a text-based social network, has amassed a staggering 100 million users, making it one of the most popular social media apps in the United States. This achievement puts Threads in close competition with TikTok, which had 102.3 million active U.S. users in May, according to Insider Intelligence.

Mark Zuckerberg, the CEO of Meta, announced this milestone in a post on Threads, attributing the user base primarily to organic demand and stating that Meta has not yet implemented extensive promotional efforts. However, Threads has undoubtedly benefited from its integration with Instagram, Meta's photo-sharing social network, which had an estimated 135 million active U.S. users in May. Users have the option to sign up for Threads by linking their Instagram accounts.

Despite its remarkable success, Threads is currently unavailable in Europe due to data privacy regulations imposed by the European Union. Nevertheless, it has achieved the milestone of 100 million users faster than any other app, surpassing the growth speed of the artificial intelligence app ChatGPT, which took two months to reach that mark, as reported by a UBS study.

While Threads has quickly gained traction, it still lags behind other social media platforms worldwide. Facebook, according to Insider Intelligence's May estimates, boasts over 2 billion users, followed by Instagram with 1.4 billion, and Twitter with over 363 million.

Threads made its debut during a period when Twitter's popularity appears to be waning. Matthew Prince, the CEO of network security firm Cloudflare, shared a graph illustrating Twitter's gradual decline in traffic ranking throughout the year. The Washington Post's request for comment from Twitter regarding this matter went unanswered.

For Twitter, the period following Elon Musk's acquisition of the company has been tumultuous, with various text-based alternatives gaining attention. Threads, in particular, has drawn a strong response from Twitter, leading to the platform threatening legal action against Meta shortly after Threads' launch.

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